App Can Increase Parent- Physician Engagement & Early Detection
Venue: Marriott Austin
Room: JW Grand Salon 3

CDC reports that 1/6 child has developmental and behavioral problems. Extensive research proves that early detection can improve outcomes and reduce costly interventions ($23K savings per child- Glascoe et al, 1997; WHO, 2007). Yet 52% of pediatricians don’t have time or expertise to screen for developmental issues (American Academy of Pediatrics, 2014). To test if parents are interested in screening their own children’s development at home and connects to providers when the child is at risk, Qidza Foundation partnered with a community health center and two private clinics to measure parents tracking behavior through a mobile app – using screenings tools recommended by the American Academy of Pediatric: PEDS:DM for global developmental delays and MCHAT for Autism. After three months using the app, 78% of 1071 parents reported increase understanding of developmental milestones. 96% completed at least one developmental screening. 16% of the kids were screened at risk, which matches with CDC’s rate. Out of which, 85% of parents will follow up with their providers directly within the app. This study further demonstrated that developmental milestone is the top concern for parents. With proper tool, parents are motivated to learn about developmental milestones, seek proper help, and help their children achieve them.2

Primary Speaker : Jin Lee, PhD, Qidza Foundation

Dr. Jin Lee

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